Modern
society is characterized by rapid changes in different areas of life. Different
stakeholders are investing efforts to manage processes of changes, to achieve
development and benefits for the individual stakeholders and consequentially
for the society. There are also efforts to harmonize and coordinate activities
of different stakeholders to achieve the best results on the level of society. However,
it is not easy. Therefore, plans are being prepared and implemented, with
monitoring and evaluation, lessons learned and proposed adjustments. This
points out that strategies and their implementation is considered important,
taking into account that preparation of a strategy, as a specific plan,
requires significant resources and that strategies are often prepared in various
areas. At the same time, development requires ever new solutions and
innovations are more and more often considered one of key, if not the most
important, factors in development. This brings to questions about relations
between strategies and innovations, how to plan interventions that foster
innovations and what are specific aspects of such plans and their
implementation.
The
word strategy comes from military area and includes high-level goals and plans
to achieve these goals, both resulting from strategic planning processes, while
tactics is focused on engaging resources to achieve these goals on operational
level. Innovation system, innovations ecosystem or national innovation system,
whatever term is used and whatever level is observed, is a concept focusing on
interactions among companies, education and research institutions/organizations
and other stakeholders in introducing innovations.
In
conditions of dynamic changes and more and more complex interactions in society,
defining strategic goals is an extremely difficult task, since it focuses
resources on certain areas thus bringing also risk of missing opportunities for
achievements in other areas, so that it may or may not bring desired effects. There
are different approaches applied in preparation of strategic plans, that
include different analyses in introductory phases, different levels of
participation of various stakeholders, and different structure of strategic
documents. One of key differences is in the structure of strategic documents,
i.e. how deep in details it goes in defining how strategic goals will be
achieved. Some strategic documents give strategic goals and broad, but still
precisely enough defined, directions, while other develop detailed operational
plan, with interventions, resources, allocation of responsibilities and other
details, including monitoring and evaluation mechanisms. Both, strategic goals
and broad directions and operational details are needed for achieving the
change. So, why is the structure of documents different?
Recently,
I have participated in the study visit to Germany, Berlin area, where we had an
opportunity to get acquainted with SME support mechanisms, in different areas. My
impression was that state-level institutions define strategic goals and
directions towards them, which are ambitiously and precisely defined (e.g. https://www.bmwi.de/Redaktion/EN/Publikationen/aktionsprogramm-zukunft-mittelstand.pdf?__blob=publicationFile&v=7 emphasizing importance of
innovation networks or https://www.de.digital/DIGITAL/Redaktion/EN/Publikation/digital-strategy-2025.pdf?__blob=publicationFile&v=9 ), but operational planning, i.e.
developing interventions that will ensure reaching these goals is left to other
stakeholders, such as enterprises, educational and research institutions. Even
programs that initiate movement towards desired goals, financially supported and
monitored by the government, are administered by transparently selected and
contracted private agencies. Documents on level of federal states contain more
details (e.g. https://digitalesbb.de/wp-content/uploads/2019/08/190529_Broschüre_A4_Gesamtstrategie_web.pdf ), but still do not go into all
details, such as identification of responsible stakeholders for implementation,
financial values and sources of funding. So, higher levels of authorities
define what to do, and other stakeholders provide ideas how to do it. On the
other hand, strategic documents in BiH often contain detailed operational part,
as defined by methodologies such as Standardized Methodology for Strategic
Planning and Managing SME Development. Methodologies also suggest that
strategic planning process should be followed by establishing structures and
procedures for implementation. So, the strategic document not only defines what
to achieve, but also how to do it.
What
is the reason for this difference? Like in the military, commanders who have
well-trained and equipped units have the luxury, so to speak, to define task
and rely on lower levels of command for tactical application in the field (an
approach well-known for a long time, applied by, for instance, Helmuth von
Moltke the Elder). So, one of the reasons may be in availability of capacities
and interactions. Namely, Germany has well-developed innovation system, with
strong individual capacities of stakeholders and with developed interactions,
both of which they are further developing. So, government can count on the
innovation system to create solutions to reach defined strategic goals. They
also have financial resources to support development processes identified as
priorities. On the other hand, less developed countries do not have so
well-developed innovation systems, neither from the point of view of individual
capacities of stakeholders, that are often lacking resources, nor from the
point of view of interactions. Therefore, stakeholders who develop strategic
plan, in order to increase probability that it will be implemented and thus
create desired change in reality, define all details they can, with precise
descriptions and allocation of tasks and responsibilities. It is
understandable, since it is less likely that concepts will come from
stakeholders that still lack resources and from the environment with
underdeveloped interactions.
This approach may be necessary steppingstone in
development of underdeveloped countries and their approach to innovations,
since a number of interventions in strategies is focused exactly on developing
capacities and interactions, thus creating conditions to engage wider circles
of stakeholders in developing solutions for achieving strategic goals. This
way, less developed countries are creating conditions for applying similar
approach to the one currently applied by developed countries, thus enabling creative
potentials of many to contribute to future development processes in economy and
in social development in general.